Our Business Model
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Zonify will use a hybrid business model combination of online and offline marketing tactics, such as targeted social media advertising, content marketing, traditional advertising, community outreach and partnerships, to promote the app and its mission to both consumers and small businesses. The app will generate revenue through transaction fees and advertising, with businesses being charged a small fee for each sale made through the app and the app offering advertising packages to businesses looking to increase their visibility on the platform. Zonify uses the following go-to-market strategy:
Our proposed business model aims to assist small businesses in their growth by creating a digital platform with numerous features that make it easier for people to become aware of and purchase from small businesses.