Our Target Market
The prime target market for Zonify is small businesses in the U.S. These small businesses account for 99.9% of the total number of businesses [≈ 34 million] in the U.S. The mobile app Zonify will be marketed to these 33.2 million small businesses. In the first year after launch, Zonify will carry out test marketing in New Jersey which is home to over 954,000 businesses, of which 99.6% (953,416) are small businesses.
Our Test Market
The state of New Jersey was chosen to carry out the test marketing as it has a diverse population, with a mix of urban, suburban, and rural areas, which will provide a good representation of Zonify’s future user base. The state also is located in close proximity to major cities like New York and Philadelphia, which would make it easier to reach a wider audience. Furthermore, New Jersey is home to a number of small businesses, particularly in urban areas like Newark and Jersey City. These businesses could find it beneficial to use the app to reach new customers.
Zonify Prime Target Market includes 33.2 million small businesses and its test market will be conducted in NJ
Target Market Segments
Zonify's goal is to help small businesses reach consumers who share their values in sustainability and social responsibility, all through a mobile app that is available on both iOS and Android platforms.
Market Segments:
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B2B [Business to Business]
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B2C [Business to Customer]
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Zonify can also be marketed to help small businesses showcase their products and services to other businesses to collaborate with one another. The app can also help reach customers by providing information about the sustainability and social responsibility efforts of businesses in their local community, all through an integrated mobile app platform.
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